If you don’t know this by now, there’s a good chance you’ve been living under a rock. Back in May, obnoxious Republican pundit Michelle Malkin caused what she called the “keffiyeh kerfuffle” by accusing Dunkin’ Donuts of promoting pro-Palestinian sentiments by wearing a keffiyeh-ish paisley scarf (Malkin called it “hate couture”). The Boston Globe accused Malkin of yowling, and Americans everywhere turned out in suprising numbers to disagree with Malkin’s BS (as one commenter on Malkin’s own blog said concisely “Sometimes a scarf is just a scarf…”).
But Dunkin’ Donuts pulled the ad anyway, and then a Chicago Tribune survey indicated that, out of 15,000 Americans, less than 8% actually find the keffiyeh offensive, but I bet Malkin didn’t feel the least bit silly. They never do.
Yesterday, I wrote an article for Arabisto regarding my decision to boycott Dunkin’ Donuts. I realized, a month or so late (though during that time I’ve maybe been there twice), that there is absolutely no good reason for me to patronize their stores anymore. They clearly kowtow to the extreme right, and that’s not my bag. I wrote them an e-mail as well, informing them of my decision.
I got this response:
Thank you for sharing your comments. We always appreciate hearing from our customers. The intent of the online ad featuring Rachael Ray wearing a paisley silk scarf was to promote iced coffee. Given the surprising and truly unfortunate interpretation of this ad from some of our consumers, we decided to pull the ad and replace it with another as it is no longer serving its intended purpose, which was to simply promote our iced coffee—nothing more, nothing less.
At Dunkin’ Donuts, we value all of our customers and remain steadfastly committed to making your experiences with us both memorable and pleasant. Thank you, again, for making us aware of your concerns; it is appreciated
Is it me, or does it seem like that was written by a summer intern? I love how the author describes the reaction as “surprising and truly unfortunate.” It’s almost subversive.