We’re in the midst of an attempt to get the #Gaza hashtag to trend on Twitter (if you don’t know what that means, let me Google that for you), and are learning bit by bit what doesn’t work (and of course, what does). Twitter is an ever-changing platform, so what mattered one year ago may not anymore.
- If you’re taking part in a campaign, it’s best to post original tweets. Too many retweets, and you might be recognized as (or reported as) spam.
- If you’re using a hashtag, use it once per tweet or it doesn’t seem to register. Again, probably because it looks like spam.
- In general, too many retweets, or links posted across multiple accounts, will result in you being de-listed from search results. Therefore, if you maintain multiple accounts, you should try to keep the tweets as unique as possible.
- In general, during campaigns, original tweets are more effective. Not just for the aforementioned reasons, but also because they’re simply more compelling.
- If you must re-tweet: I suggest changing a bit of the text, or even removing the attribution (hey, it’s all for a good cause, right?), especially if you know the person. Here’s a good example of some relatively spam-proof retweeting. These two are both retweeting something I retweeted (without attribution) from a friend, @dubaijazz:
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